Dove, one of the world’s most widely recognised personal care and beauty products, has banned all tests on animals anywhere in the world. The move by the beauty brand has seen it be added to People for the Ethical Treatment of Animals (Peta’s) Beauty without Bunnies cruelty-free list.
The brand said it has been using multiple alternative, non-animal approaches to test the safety of its products and ingredients for over 30 years.
“We have enacted a policy prohibiting all animal tests, anywhere in the world. And our products will now carry Peta’s cruelty-free logo, something we are phasing in across all our packaging progressively from next year,” Dove said on its website.
Dove will begin using Peta’s cruelty-free bunny logo on its packaging in 2019 to assure and inform its customers that it does not test on animals.
“We hope other companies will follow Dove’s compassionate choice to spare animals cruel, horrifying tests and go cruelty-free,” Peta said.