Tips and tricks for social media success

SOCIAL MEDIA MATTERS: These eight steps will help businesses use social media to their advantage. Infographic: Supplied


Social media was once used for leisure and entertainment and is now a business necessity.

Platforms such as Facebook, Twitter and Instagram have become integral parts of brand awareness, content distribution, lead generation and customer acquisition strategies for businesses which is especially important for start-ups but many don’t know how to maximise social media’s potential.

Business owner, Marwaan Sasman explained that social media should be a platform which allows the public to engage with your business in a valuable way.

“Social media is the perfect opportunity to create a platform for interaction and engagement with current and prospective customers, clients or audiences. Social media is like a 24/7 networking event, and every connection is an opportunity, ” said Sasman.

“The first step is understanding what you want to achieve. Your business objectives should be kept at the core of your plan – do you want to grow your network, make more sales, and connect with key targeted decision makers? Draw up a map of all your business stakeholders or target audiences and prioritise them by importance and urgency.

“This will help you better understand who you want to reach. Also, do your research on the different social media platforms available and where you are most likely to find and connect with your target audience.”

Unlike television advertising, social media gives businesses the opportunity to identify and serve the needs of their clients through valuable interaction.

“Different social media channels will serve different purposes to your audience. While the audience may like to see fun and visual content on Facebook, they may want to see timely and thought-provoking content on Twitter, or visually outstanding posts on Instagram. It’s all about understanding the context of the platforms you’re engaging in.”

Even though they were initially intended for entertainment purposes, in business, social media is no game. Posts need to be consistent and grab attention.

“It’s time to revolutionise the way you think about marketing your business and social media could establish your offering and build relationships with the people that matter.”

Edited by Stacey Woensdregt

Read: MUST READ: Metro police musician wows social media

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